YouTube's new "Website Visits" goal allows channel managers to focus on driving traffic directly to their sites through simple promotions in YouTube Studio.
It's easier than ever to find your ideal audience and turn video views into site visitors. Use promotions to meet your growth goals with quick inputs.
This new goal can be used in ads on Shorts, the main feed, and skippable in-stream ads, providing more opportunities to increase website traffic.
These promotions are separate from organic reach, and ad-driven subscriber gains don't count toward Partner Program eligibility, implying a focused approach to growth.
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