Your Thought Leadership Strategy Is Probably Not Enough to Make an Impact. Here's What It's Likely Missing. | Entrepreneur

An authentic thought leadership strategy involves sharing genuine insights about your expert topic or industry. It focuses on showcasing personal values along with action steps, showing a legitimate alignment between thoughts and actions. And as a strategy, it prioritizes original and honest interactions and communication, encouraging trust and accountability not only with their audience but also with their teams and stakeholders.

While sharing original content is one of the fundamental pillars of thought leadership, it's not the only important aspect of it. Scientific studies show that the average person needs to hear the same message around two to seven times to take action.

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