Rebranding is a complex process aimed at changing your brand's identity in the minds of consumers, and it goes beyond just developing a new logo or slogan.
True rebranding can change the trajectory of your entire business, allowing companies to refresh their identity to grow existing audiences, reach new customers, or acknowledge mergers.
Assessing brand health is a critical first step in the rebranding process, involving an analysis of market trends and a comparison with competitors.
Conducting surveys and focus groups, along with social media listening, helps gauge customer sentiment, which is essential for a successful rebranding effort.
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