When assessing an account that's more popular than yours, ask yourself if they also meet the criteria of: Reputability, Cross-referencing, Industry standard, Proprietary, and Audience insights. The value lies in evaluating why someone follows you, which provides insight into what lies ahead in terms of aligning with their needs.
Influencers often lack sales competency, focusing more on self-promotion than actual sales strategies. The commercial success of promoting products/services depends on understanding the audience beyond mere social media insight into socioeconomic status.
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