X has dropped claims against Unilever in its lawsuit that accused the company and major brands of participating in an illegal boycott. The partnership will continue.
The lawsuit by X against the World Federation of Advertisers claimed brands collectively withheld billions in ad revenue from the platform, citing industry safety standards.
GARM announced it was discontinuing operations citing recent allegations that misrepresented its purpose, highlighting how the advertising ecosystem can be misunderstood.
The advertiser antitrust suit claimed that major brands like Unilever participated in actions that negatively impacted X's advertising revenue, presenting a mix of legal and operational challenges.
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