X is adjusting its creator payment model away from ad revenue, opting instead to directly reward based on user engagement. This could shift content strategies significantly.
Engagement-driven compensation can lead to 'rage bait' content, as seen with X's rival Threads, which has seen creators prioritizing posts that provoke strong reactions for engagement.
The absence of police against engaging content on X raises concerns; the company states creators earn more as Premium subscriptions grow, increasing potential engagement.
X's new strategy indicates a willingness to foster engagement over quality, shifting the landscape of content creation to one where any reply is seen as valuable.
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