#advertiser-relations

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SFGATE
2 months ago
Marketing

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Elon Musk's platform X (formerly Twitter) appoints new heads for safety and advertiser solutions.
Platform faces challenges with content moderation, spread of misinformation, and loss of big-name advertisers. [ more ]
Digiday
3 months ago
Media industry

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships. [ more ]
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