Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
X changes creator payouts to depend on engagement, not ads | TechCrunchX is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.
Elon Musk's X says it's policing harmful content as scrutiny of the platform growsX is attempting to reassure advertisers that it is actively policing harmful content despite concerns about safety under Elon Musk's leadership.