Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
X changes creator payouts to depend on engagement, not ads | TechCrunchX is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.
Elon Musk's X says it's policing harmful content as scrutiny of the platform growsX is attempting to reassure advertisers that it is actively policing harmful content despite concerns about safety under Elon Musk's leadership.
Elon Musk's X has a new safety leader, nine months after predecessor left the social media platformElon Musk's platform X (formerly Twitter) appoints new heads for safety and advertiser solutions.Platform faces challenges with content moderation, spread of misinformation, and loss of big-name advertisers.
Elon Musk's X says it's policing harmful content as scrutiny of the platform growsX is attempting to reassure advertisers that it is actively policing harmful content despite concerns about safety under Elon Musk's leadership.
Elon Musk's X has a new safety leader, nine months after predecessor left the social media platformElon Musk's platform X (formerly Twitter) appoints new heads for safety and advertiser solutions.Platform faces challenges with content moderation, spread of misinformation, and loss of big-name advertisers.
Media Briefing: Publishers use proprietary research to pitch prospective advertisersUsing research data to enhance sales pitches to advertisers is a growing trend among publishers.Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships.