Connecting with online shoppers is a game of hide-and-seek for marketers due to the non-linear paths consumers take—from discovery to purchase—often returning to previous stages.
Traditional demographics for targeting consumers are ineffective today. They don't reflect the dynamic shopping behaviors of consumers, which leads to wasted impressions and missed opportunities.
Commerce audiences leverage massive amounts of online transaction data, helping advertisers predict consumer shopping behaviors in a post-pandemic, tech-driven world where consumers buy anywhere.
Commerce data encompasses all signals generated by consumers while they discover and decide on purchases, capturing a comprehensive picture of their online shopping activities.
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