With B2B and B2C cross-pollinating - your marketing approach must change

"Today’s buyers, whether B2B or B2C, expect personalized experiences that resonate with their individual needs and preferences. The lines between business and personal interactions have blurred, creating new marketing strategies that cater to this convergence."

"The pandemic has accelerated a significant shift in buyer behavior, as decision-makers engage with content during their downtime. Brands need to adapt, reaching out to these buyers through various channels where they are already spending time, rather than restricting themselves to traditional methods."

Read at The Drum