Nicole Rechtszaid, head of creator partnerships and social strategy for Ghost Agency, stated, 'We have refused to sign any new clients on TikTok at all - and that's been a little concerning, from a business perspective.' She elaborated that they are still running pre-existing campaigns but are exploring alternative platforms and have advised brands against TikTok activation due to uncertainties.
Samantha Hicks, managing director of Shine Talent Group, explained the challenges creators face about force majeure clauses in contracts: 'We always have our account managers or contract specialists remove that clause because we don't have control over it.' This reveals the precarious nature of planning content on a potentially unstable platform.
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