Twitter's new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it'll take more than tech partners to win a bigger share of their wallets.The companies are rolling out a way to analyze where their ads appear within users' timelines, giving marketers more context for understanding which tweets appear above and below each ad.
#years #environment #researchers #organizations #understanding #fourth-quarter #attribution #hate-speech #human-rights-groups
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