Will a 'rebrand' of the CMO create a better balance between brand and performance marketing?
Briefly

from Digiday3 weeks ago
The article discusses a shift in marketing strategies where organizations are reconsidering the traditional CMO role in favor of a more balanced approach that emphasizes brand marketing. As evidenced by Kimberly Clark's restructuring to include a chief creative and design officer, there is a growing recognition that creativity and brand integrity are crucial for building relationships with consumers. Experts note that this trend responds to potential pitfalls associated with an over-reliance on performance metrics and underscores the importance of loyalty and authenticity in brand management.
"The elevation of creativity in a marketing C-level title shows new demand for a senior leader focused on outcomes like loyalty, relevance, and authenticity in the age of AI."
Digidayhttps://digiday.com/marketing/will-a-rebrand-of-the-cmo-create-a-better-balance-between-brand-and-performance-marketing/
"That overall shift may be part of the thinking for some companies as they reorganize their marketing departments."
Digidayhttps://digiday.com/marketing/will-a-rebrand-of-the-cmo-create-a-better-balance-between-brand-and-performance-marketing/
Read at Digiday
#cmo #brand-marketing #performance-marketing #creativity #marketing-strategy
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