JCPenney's new partnership with Bazaarvoice aims to enhance their online product displays through user-generated content (UGC), recognizing its significant impact on consumer purchasing decisions.
Surveys indicate that 28.4% of ecommerce marketers believe UGC strongly influences purchase decisions, while 40% of consumers in the UK and US consider it vital when making purchases.
Despite the recognition of UGC's importance, only 18% of brand marketers consider it the most impactful influencer marketing strategy, highlighting an opportunity for growth.
62% of global consumers rely on UGC to assess product value, with many looking for insights into quality and accuracy of product descriptions.
Collection
[
|
...
]