| By Julian Cannon
Tractor Supply Company, a retailer founded in 1938, is using 100% of its marketing spend for this quarter on Paramount's TV channel.The company's new "TikTok style ad," debuted on the premiere of Yellowstone on Nov. 13, is part of a push to build brand awareness.The idea was to capture attention around Yellowstone, which airs on the channel prior to other streaming services.
Tractor Supply Company, a retailer founded in 1938, is using 100% of its marketing spend for this quarter on Paramount's TV channel.The company's new "TikTok style ad," debuted on the premiere of Yellowstone on Nov. 13, is part of a push to build brand awareness.The idea was to capture attention around Yellowstone, which airs on the channel prior to other streaming services.
#social-media #advertising #additionally #inspiration #storytelling #authenticity #approachable #core-values #early-january
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