Why this luxury hotel chain bets on user generated content's 'power of the people'
Briefly

| By Kimeko McCoy



User generated content has become more important in a society where less polished content performs better than professionally created content,especially in light of today's booming creator economy.For that reason - helped by the post-Covid-19 travel rebound - hotel chain Red Carnation has spent the last seven years bullish on its user generated content strategy as a cost effective way to drum up brand awareness.
Read at Digiday
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