In a world saturated with advertisements, where 54% of consumers wouldn't bat an eye at a brand disappearing, capturing consumer attention is no easy task.
Humans are hardwired to notice novelty and nuance, making it beneficial in marketing to leverage distinct elements to stand out.
The Von Restorff Effect shows that people remember items that are distinctive better, which brands can use across design, UX, and communication.
More than 50% of consumers switch to competitors after just one bad experience, highlighting the importance of attention to customer experience.
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