This new approach of blending immersive technology with in-person experiences allows brands to harness metaverse elements without overwhelming consumers with complex virtual platforms. By creating memorable, shared experiences, brands can better engage with their customers and drive sales.
The Valentino Beauty pop-up attracted around 1,500 visitors in just two days, successfully combining sweet treats and interactive tech to elevate customer engagement and boost product interest.
Shiseido's 360-degree pod at Macy's not only provided visual stimulation but also engaged consumers through physical sensations like wind and scent, adding depth to the virtual experience.
These initiatives signal a shift in the application of metaverse technology, moving from individual consumption at home to collective experiences that resonate more strongly with consumers in the physical retail space.
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