The recent Brand Finance Report 2024 ranked Tata Consultancy Services as the second most valuable brand in global IT services, with brand value increasing by 11.5% year-over-year.
In the B2B sector also, we are selling to C-suite executives, who are all human. The rules of storytelling remain the same. The content needs to inspire, educate, or entertain.
Marketing at TCS revolves around campaigns 'humanizing' technology, telling stories visually, experientially, and in an easily consumable format.
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