As the Super Bowl approaches, advertisers are preparing for the big game on February 7 in New Orleans. Despite the increasing impact of AI in marketing, industry experts suggest brands will likely revert to proven strategies such as celebrity appearances, humor, and emotional narratives for their commercials. This cautious approach is driven by concerns about audience reception. Companies like GoDaddy, NBCU, and Bosch are planning to showcase their technological progress during the event, but the overall tone is expected to avoid radical shifts towards AI-driven advertisements.
The Super Bowl may be the ultimate stage for advertisers, but don't expect this year's commercials to earn the moniker 'AI Bowl.'
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