Why Relying on Social Media for Income Is a Losing Game for Creators | Entrepreneur
Briefly

Recently, platforms like Meta (Instagram/Facebook) and X (formerly Twitter) made adjustments to their creator monetization platforms in an effort to keep us producing content that keeps users scrolling.
I've experienced this firsthand. Over the last year, I racked up 35.9 million impressions on X. You'd think with that kind of reach, the payout would be significant, right? Well, not quite.
The truth is, if you're relying solely on platforms like Meta or X to build your livelihood, you're going to be disappointed. These platforms are great for visibility, but they aren't designed to make creators rich.
It's time to stop chasing likes, shares and viral moments and start taking control of your content and revenue streams.
Read at Entrepreneur
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