Why multicultural needs to be part of general marketing investments, especially for Gen Z
Briefly

from Digiday1 month ago
Multicultural communities have an increasing influence on brand preferences and choices for consumers across all brand categories.
Digidayhttps://digiday.com/media-buying/why-multicultural-needs-to-be-part-of-general-marketing-investments-especially-for-gen-z/
The brands that will be at the forefront... are the ones that understand that inclusivity is the thing that they should be focused on.
Digidayhttps://digiday.com/media-buying/why-multicultural-needs-to-be-part-of-general-marketing-investments-especially-for-gen-z/
Understanding how to connect with this generation is crucial for shaping brand choices today...
Digidayhttps://digiday.com/media-buying/why-multicultural-needs-to-be-part-of-general-marketing-investments-especially-for-gen-z/
Agencies should prioritize media channels that resonate with communities of color and LGBTQIA+, expand influencer marketing campaigns featuring underrepresented voices...
Digidayhttps://digiday.com/media-buying/why-multicultural-needs-to-be-part-of-general-marketing-investments-especially-for-gen-z/
Read at Digiday
#multicultural-marketing #gen-z #inclusivity #brand-preferences #diversity-and-inclusion
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