Why More Publishers Aren't Transacting on Attention ... Yet
Briefly

Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We'll explore the new sports events, platforms, fan insights, and cultural impacts that can unlock exciting wins for marketers.
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could.
Read at Adweek
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