LinkedIn is significantly advancing its video capabilities, introducing new tools that allow creators to track average watch time and other metrics. These enhancements come alongside features like improved video search and full-screen vertical video access on desktops. LinkedIn’s VP of Product, Gyanda Sachdeva, elaborated on their metrics, defining a video view and emphasizing the company’s commitment to fostering an engaging environment for creators. Although creators experience higher average watch times compared to rival platforms, this improvement aims to better equip them for content refinement and audience engagement.
LinkedIn's rollout of average video watch times and new features signals a strategic pivot to enhance creator experience and boost engagement on the platform.
By highlighting metrics like average watch time, LinkedIn aims to empower creators, enabling them to refine their content and strategies based on audience interaction.
Collection
[
|
...
]