Knorr's Yummy K's campaign revitalized the brand by leveraging TikTok trends, engaging Gen Z and Millennials with a unique pop-up takeout experience in Toronto.
To address declining engagement with younger audiences, Knorr strategically tapped into TikTok’s #FoodTok, showcasing home cooking as satisfying and accessible, in direct competition with fast food.
Celebrity chef Matty Matheson, with significant TikTok influence, became the face of the campaign, enhancing its reach and credibility while connecting with food trends that resonate with younger consumers.
The campaign's strategy centered on proving home cooking's potential as affordable and easy, countering fast food's dominance and aligning with millennials' evolving dietary needs and preferences.
#social-media-marketing #gen-z-engagement #food-trends #celebrity-collaboration #brand-revitalization
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