Over the past decade, I have worked with nearly 100 NGOs that all share two things in common: They want to do more good and need to generate new donors to do so.The importance of generating new donors is clear.Organizations lose about 20% of their existing donor base every year.If they don't grow their donor base, it is only a matter of time before they become irrelevant.
#people #years #competition #organization #organizations #subscribers #competitive #small-businesses #past-decade #recent-study
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