Successful fashion and beauty marketers are finding that contextual advertising not only cuts through to their target consumers but also helps them reach new ones. This retro tactic from the marketer's playbook aligns perfectly with the shifting focus toward consumer privacy and relevancy, proving to be indispensable as brands try to navigate a crowded market.
Contextual advertising serves ads based on the setting in which they appear rather than the consumer's activity history. This method not only respects consumer privacy but also minimizes ad waste by ensuring that marketing messages are seen in the right context, ultimately leading to a higher ROI for brands. As AI technology progresses, brands can even optimize their strategies with greater precision.
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