Freja New York's Linnea Tote sales surged after influencer Rachel Shea featured it in a TikTok, demonstrating powerful influencer marketing's impact on brand visibility.
Founder Jenny Lei realized that gifting influencers has become more effective than traditional paid ads, leading to a significant strategy shift in their marketing approach.
Gifting influencers is often more cost-effective than paying for posts and allows brands to avoid the #ad stigma, making it an attractive strategy.
The landscape has changed, with creators now valuing gifts and establishing connections with brands, making gifting a crucial part of influencer marketing.
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