Why FCB's model is working when other agencies' aren't
Briefly

In a fragmented media ecosystem, creative ideas matter a lot. Krakowsky praised FCB's forward-thinking management team for their success in a challenging market.
Last year, the network recorded 5% net revenue growth and brought in 45 new clients across eight markets, including Clorox and pharmaceutical giant Pfizer - performance at odds with its stablemates.
Read at The Drum
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