E.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.
Retail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide.
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brandsProgrammatic advertising remains a key focus for marketers, with growing investments and confidence.
How to harness 'commerce intelligence' to fuel sustainable digital advertising growthStrategic omnichannel marketing is crucial to capture cautious consumers in a competitive market.
The Long Tail of Social Media InfluenceMarketers can achieve better ROI by engaging nano-influencers, not just macro-influencers with large followings.