E.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.
Retail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide.
Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brandsProgrammatic advertising remains a key focus for marketers, with growing investments and confidence.
How to harness 'commerce intelligence' to fuel sustainable digital advertising growthStrategic omnichannel marketing is crucial to capture cautious consumers in a competitive market.
Sprinklr Earnings, Revenue Top Estimates Sending Shares UpSprinklr's fourth-quarter earnings and revenue beat estimates with a 100% increase in earnings and 18% climb in revenue.Analysts had mixed reactions to Sprinklr's stock outlook, with the company's profit and revenue predictions falling slightly below expectations.
Why FCB's model is working when other agencies' aren'tFCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success.
Thinking Different about Apple's "Think Different" CampaignThe author specializes in measuring the financial returns of marketing investments.There is a fundamental misunderstanding of how advertising works, especially with brand campaigns.Brand campaigns can be difficult to differentiate between those sold by scammers and those sold by skilled professionals.
The Long Tail of Social Media InfluenceMarketers can achieve better ROI by engaging nano-influencers, not just macro-influencers with large followings.