"As part of the Legal Marketing Association's (LMA's) partnership with Above the Law, each month we share a roundup of insights and intel from Strategies & Voices, LMA's official online publication dedicated to the craft of legal marketing. This edition provides an exclusive look at a legal marketer's self-forged path into the profession, what the future holds for legal marketing and questions to answer when considering marketing investments."
"Last year, the legal marketing profession turned 40 years. We asked LMA members for predictions of where the profession is heading. From an increased emphasis on personalization to relationship building, embracing zero-click marketing and more, these are the trends LMA members told us to watch for in the years to come. Law firms face a flood of "pay-to-play" marketing opportunities, from events and sponsorships to awards and directories. But not all investments deliver real value."
LMA partners with Above the Law to share monthly roundups of insights and intel from Strategies & Voices, its official online publication dedicated to legal marketing. The edition highlights a legal marketer’s self-forged career path and perspectives on business development, firm strategy, and mentoring the next generation. LMA members predict trends including increased personalization, stronger relationship building, and adoption of zero-click marketing. Law firms face numerous pay-to-play marketing opportunities, but many lack measurable value. An infographic by James Stapleton provides 12 questions to evaluate marketing investments and guide smarter budget decisions. Strategies & Voices invites submissions of case studies and marketing insights.
#legal-marketing #marketing-investments #personalization #zero-click-marketing #business-development
Read at Above the Law
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