IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand FinaleInterpublic Group (IPG) was named Holding Company of the Year at The Drum Awards Festival 2024 for excellence across multiple award categories.
Why FCB's model is working when other agencies' aren'tFCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success.