Why Exverus' head of strategy is marrying performance with brand in programmatic
Briefly

from Digiday9 months ago
Independent boutique agency Exverus Media is reshaping KPIs for streaming, audio, and experiential channels, moving away from direct response metrics.
Digidayhttps://digiday.com/marketing/why-exverus-head-of-strategy-is-marrying-performance-with-brand-in-programmatic/
Marketing clients are now held to revenue-focused metrics, pushing agencies to set up measurement plans tied to business outcomes.
Digidayhttps://digiday.com/marketing/why-exverus-head-of-strategy-is-marrying-performance-with-brand-in-programmatic/
Exverus aims to unify brand building and performance media using various tactics to demonstrate their combined effectiveness to clients.
Digidayhttps://digiday.com/marketing/why-exverus-head-of-strategy-is-marrying-performance-with-brand-in-programmatic/
Read at Digiday
#marketing-industry #brand-building #kpis #digital-marketing #media-effectiveness
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