3 Digital Marketing Remote Jobs That Pay $100,000+ In 2024
Rising demand for skilled digital marketing professionals as businesses expand online reach, with many lucrative opportunities and remote work options.
Why Exverus' head of strategy is marrying performance with brand in programmatic
Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.
3 Digital Marketing Remote Jobs That Pay $100,000+ In 2024
Rising demand for skilled digital marketing professionals as businesses expand online reach, with many lucrative opportunities and remote work options.
Why Exverus' head of strategy is marrying performance with brand in programmatic
Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market.
How creators and marketers can protect themselves while using AI
Creators and marketers need to collaborate closely and establish clear guidelines for content usage and attribution to protect their rights in the age of AI.
How creators and marketers can protect themselves while using AI
Understanding the importance of proper attribution and collaboration between creators and marketers in the face of evolving technologies.
Predictions 2024: effectiveness will be the next frontier in the AI battle
Marketers are positive about the possibilities of Gen AI
In 2024, AI will be used for holistic measures of success
How creators and marketers can protect themselves while using AI
Creators and marketers need to collaborate closely and establish clear guidelines for content usage and attribution to protect their rights in the age of AI.
How creators and marketers can protect themselves while using AI
Understanding the importance of proper attribution and collaboration between creators and marketers in the face of evolving technologies.
Predictions 2024: effectiveness will be the next frontier in the AI battle
Marketers are positive about the possibilities of Gen AI
In 2024, AI will be used for holistic measures of success
Ad Club Honoree Danny Gardner on why social intelligence will shape marketing's future
Danny Gardner, head of US & North America social intelligence at Haleon, recognized for pioneering work in social analytics and awarded as a Young Professional by the Advertising Club.
What Is AI's Place In Marketing? John McNeil Weighs In
Generative AI can revolutionize marketing but also poses a threat by potentially diluting the human creative element in the industry.
Pinterest Adds New Media buyer Certification Course
Pinterest introduces Media Buyer certification course in Pinterest Academy.
3 High-Paying Marketing Jobs That Do Not Require A Degree In 2024
The marketing industry offers abundant opportunities for professionals to capitalize on, especially with the rise of AI and emerging platforms like TikTok, YouTube, and Google.
Insights From Taco Bell CMO Taylor Montgomery
Brandweek offers a platform for marketing industry players to connect, innovate, and strategize for growth.
Overheard at Possible Miami 2024: 'We're obsessed with tomorrow while neglecting today'
Industry leaders emphasize the need for the marketing industry to focus on present challenges and opportunities to stay relevant and competitive.
Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we'd walk
The Pitch Positive Pledge aims to improve the pitching process by creating a 'pitch charter'.
Agencies in Australia and New Zealand rated pitch processes at 3.13 out of 5, highlighting issues with a 'one size fits all' approach and lack of 'table stakes'.
The Drum
Leadership skills take time and practice, often developed through courses
Effective marketing leaders support their team, recognize hard work, and embrace new ideas
Independent agencies Barkley, OKRP merge
Barkley and OKRP merged to form BarkleyOKRP, a major independent agency in the US.
Independent agencies are merging or selling to gain critical skills and scale.
As a motherless marketer, I say the industry needs to do better on Mother's Day
Brands should consider the impact of Mother's Day ads on those who have lost their mothers.
Marketing industry's one-size-fits-all approach to Mother's Day can be alienating.
Focus on diversity and overcoming stereotypes in the ad industry.
Why every campaign needs a pervert sense-checker
Agencies need to empower people with different perspectives to avoid major mistakes in campaigns.
Marketing industry lacks diversity in terms of background, education, and leadership.
DEI group Bridge boosts board with new vice chair and agency members
The diversity, equity, and inclusion trade nonprofit, Bridge, is expanding its board of directors with a new vice chair and executives from agency holding groups and major brands.
The goal of Bridge is to increase the impact of DEI efforts across the marketing industry and help companies make inclusion a part of their operations.
How do gen Zers want the marketing industry to change?
Focus on diversity and overcoming stereotypes in the ad industry.
Why every campaign needs a pervert sense-checker
Agencies need to empower people with different perspectives to avoid major mistakes in campaigns.
Marketing industry lacks diversity in terms of background, education, and leadership.
DEI group Bridge boosts board with new vice chair and agency members
The diversity, equity, and inclusion trade nonprofit, Bridge, is expanding its board of directors with a new vice chair and executives from agency holding groups and major brands.
The goal of Bridge is to increase the impact of DEI efforts across the marketing industry and help companies make inclusion a part of their operations.
Why marketing's wellbeing agenda does more harm than good
Marketers in the industry are facing mental health challenges despite their privileged status.
Neoliberalism and the marketing worldview might be contributing to the mental health issues in the industry.
Marketing exec behind Progressive's Flo, Aflac Duck launches 'calculator' for creativity powered by AI
Artificial intelligence is revolutionizing the marketing industry with tools like MKHSTRY AI.
MKHSTRY AI streamlines idea generation, campaign development, and visualization in marketing.
The Drum-branded Pop-Tarts? How to create a food & drink-themed brand extension
Celebrities and influencers are venturing into launching their own brands in various industries. The marketing industry is also exploring this trend.
Juicy Brick, a product innovation agency, helped The Drum, a leading marketing publication, to develop a branded product by identifying market trends.
3 Startup Opportunities In Marketing
Technology disrupts marketing industry
AR advertising enhances brand engagement
'Stability with transformation': Insights into the turbulent landscape of 2024 advertising
Uncertainty is expected to persist in the marketing industry throughout 2024.
Ad spending is projected to remain resilient with growth rates ranging from 4.4% to 10% across different regions.
Drum Awards for Marketing 2024 launch with huge global brands on regional judging panels
Top marketers from Adidas, Audi, Hasbro, the NFL, and The Walt Disney Company will be judging The Drum Marketing Awards 2024.
The awards consist of three regional competitions covering the Americas, EMEA and APAC, giving brands and agencies across the globe the chance to shine.
My ad diary: Dept's creative director on a random day's best marketing
Many people working in the marketing industry are not actively aware of advertising in their daily lives.
Engaging with advertising as a consumer can be challenging, as ads are often disguised or easily overlooked.
Most Watched Sporting Events in the World
Understanding the most-watched sporting events helps comprehend the influence of large groups of people on the marketing industry.
Spotlight on the expert: Michelle Tackabery | MarTech
Michelle Tackabery's journey from retail to marketing showcases a successful transition through determination and skill development.
From M&A buzz to market health - the analyst's take on Cannes Lions 2024
Matt Bloxham highlights a sharper business focus at Cannes Lions 2024, with increased activity and emphasis on deal-making.