DEI group Bridge boosts board with new vice chair and agency members
The diversity, equity, and inclusion trade nonprofit, Bridge, is expanding its board of directors with a new vice chair and executives from agency holding groups and major brands.
The goal of Bridge is to increase the impact of DEI efforts across the marketing industry and help companies make inclusion a part of their operations. [ more ]
3 High-Paying Marketing Jobs That Do Not Require A Degree In 2024
The marketing industry offers abundant opportunities for professionals to capitalize on, especially with the rise of AI and emerging platforms like TikTok, YouTube, and Google. [ more ]
Overheard at Possible Miami 2024: 'We're obsessed with tomorrow while neglecting today'
Industry leaders emphasize the need for the marketing industry to focus on present challenges and opportunities to stay relevant and competitive. [ more ]
Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we'd walk
The Pitch Positive Pledge aims to improve the pitching process by creating a 'pitch charter'.
Agencies in Australia and New Zealand rated pitch processes at 3.13 out of 5, highlighting issues with a 'one size fits all' approach and lack of 'table stakes'. [ more ]
The Drum-branded Pop-Tarts? How to create a food & drink-themed brand extension
Celebrities and influencers are venturing into launching their own brands in various industries. The marketing industry is also exploring this trend.
Juicy Brick, a product innovation agency, helped The Drum, a leading marketing publication, to develop a branded product by identifying market trends. [ more ]
Drum Awards for Marketing 2024 launch with huge global brands on regional judging panels
Top marketers from Adidas, Audi, Hasbro, the NFL, and The Walt Disney Company will be judging The Drum Marketing Awards 2024.
The awards consist of three regional competitions covering the Americas, EMEA and APAC, giving brands and agencies across the globe the chance to shine. [ more ]