S4 Capital, founded by Sir Martin Sorrell, reported an 11.4% drop in pro forma net revenues for the first quarter, primarily driven by cautious spending from technology clients. Despite the decline and share price decrease of 4%, the company maintains its full year guidance optimistic for a recovery in the second half. The current global economic conditions, exacerbated by factors like tariffs and geopolitical tensions, have made clients hesitant, particularly in prioritizing AI investments over marketing expenditures.
Sir Martin warned that the "global macroeconomic environment has become even more challenging in 2025" due to Donald Trump's sweeping tariffs and growing conflicts around the world.
S4 Capital reported in the three months to 31 March there was a 11.4% drop in pro forma net revenues.
As a result, clients remain generally cautious, with technology clients, which account for almost half our revenue, in particular, continuing to prioritise capital expenditure on AI over operating expenditure, such as marketing.
We believe clients will become more selective about the geographies in which they operate in order to find growth, and focus on implementing technologies.
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