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Marketing
fromBusiness Insider
1 week ago

Layoffs imminent at Martin Sorrell's S4 Capital ad group

S4 Capital's Monks brand is restructuring with layoffs to streamline operations and manage costs amid industry and economic pressures.
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fromDigiday
1 month ago

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

Sir Martin Sorrell criticized WPP's consolidation efforts as a "disgrace" and expressed doubts about the company's future under current leadership. He suggested that WPP might be beyond saving.
Marketing
Marketing tech
fromDigiday
4 months ago

S4 Capital trades billable hours for outputs as AI redraws agency economics

AI is changing ad pricing models, emphasizing output-based compensation over traditional billable hours.
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