#s4-capital
#s4-capital

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S4 Capital trades billable hours for outputs as AI redraws agency economics

AI is changing ad pricing models, emphasizing output-based compensation over traditional billable hours.

Marketing

The Omnicom-Interpublic merger raises questions about strategic value versus mere spectacle in the advertising industry.

AI is changing ad pricing models, emphasizing output-based compensation over traditional billable hours.

Marketing

The Omnicom-Interpublic merger raises questions about strategic value versus mere spectacle in the advertising industry.

Marketing tech

S4 Capital's revenues fell 11.4% due to a challenging economy and client caution, but hopes for a recovery remain for the year.

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