Research Highlight
How P&G assessed the digital marketing ability of its managers to achieve transformation success.In 2013, as fast-emerging digital technologies and channels were creating a sea change in consumer product marketing, A.G. Lafley, then CEO of Procter & Gamble, acted to ensure that the consumer packaged goods giant would not be left behind.
How P&G assessed the digital marketing ability of its managers to achieve transformation success.In 2013, as fast-emerging digital technologies and channels were creating a sea change in consumer product marketing, A.G. Lafley, then CEO of Procter & Gamble, acted to ensure that the consumer packaged goods giant would not be left behind.
#organization #individuals #effectively #limitations #associate-professor #digital-transformation #harvard-business-school #training-programs #adjunct-professor
[
add
]
[
|
|
...
]