The best platform for brands to connect with consumers is their own - if they prioritize their target audience and lifestyle.
Owned channels like social media can define a brand's voice and build community, fostering ongoing engagement and deeper understanding of audience dynamics.
82% of marketers agree that social listening is a key component of strategic planning, crucial for gathering audience insights.
One of the most notable examples of a brand successfully building its own platform is Red Bull, which has become synonymous with extreme sports.
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