"The communities that are on Reddit, they're looking for answers, they're trying to share information. While it was firmly a brand campaign, it also had a lot of educational materials that led to providing some pretty useful info for their communities."
"Bonobos' experience points to a growing trend among brands that are using Reddit and its countless forums as an acquisition tool. The service has worked for Bonobos on mid- to lower-funnel objectives like traffic, while other brands might tap new ad tools to drive lead generation or app installs."
"Long-term success requires more than one paid ad push and dedicated social listening to find the right keywords and subreddits for targets and placements. It may also take extra creative muscle to devise a strategy that succeeds on no-frills threads where users expect transparency and are sometimes voraciously anti-consumption."
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