Influencers are growing in power to shape consumer opinions and purchase decisions, particularly among Millennials and Gen Z aged 18 to 49, signifying a shift in the marketing landscape.
Only a quarter of consumers follow someone for being famous, emphasizing the need for brands to adapt marketing strategies to stay relevant with future consumers in the age of social media influencers.
Consumers find influencers' content valuable, relatable, and trustworthy, leading to significant influence on purchase decisions, highlighting the impact of influencers in modern marketing strategies.
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