We built a custom ETL application that extracts data from the Boots Hearingcare booking system, enabling real-time monitoring and improved awareness of postcode level availability.
Using predictive analytics tools, we quantified the effect of availability on conversion rates, validating on historical data to ensure a low mean absolute percentage error.
The account restructure resulted in a 31% surge in bookings and a 20% cost saving in Cost Per Acquisition (CPA), exceeding the project objectives.
With our real-time Google Ads API integration, we dynamically adjusted conversion values at the postcode level, optimizing bookings and streamlining operations.
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