The campaign Media Envy cleverly taps into the competitive nature of marketers, reframing envy as a motivator for media experimentation and creativity.
Our objective was to shift advertisers' perception of Amazon Ads from simply lower-funnel ads to a comprehensive range of full-funnel advertising solutions.
By deploying an integrated campaign across eight countries, we aimed to elevate unaided brand awareness and 'must buy' perception by at least 5% each.
At its core, the campaign capitalizes on the emotions marketers experience when seeing innovative media channels used by others, igniting their desire to innovate.
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