The landscape for partnerships is changing, with a fifth of brands considering in-house teams. Agencies need to adapt to serve as guides through these turbulent waters.
The role of media strategy has evolved. Media is more than just reaching people; it includes shopping, socializing, influencing. Partnerships are crucial in this new communications economy.
In a world hungry for radical change, the traditional playbook is insufficient. Brands seek breakthroughs to redefine the status quo, emphasizing the need for innovation in partnerships.
Partnerships between brands, agencies, and media owners that embrace collaboration in the new digital landscape will thrive, while others risk being left behind.
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