While appreciating a brand's history and heritage has long been a behavior of nostalgia-loving Gen Zs and Millennials, 2023 proved that they are also completely here for new and evolving brand content. With this, we can expect 2024 to be a year of continued brand ubiquity.
Take Pop-Tarts for example. Last year the iconic toaster pastry partnered with Nestle Coffee-Mate and Jeni's Ice Cream for close-to-core consumable extensions that tied directly back to its flavor equities.
In 2024, Mean Girls is celebrating its 20th anniversary. First, the fan-favorite film was re-released in theaters as a musical.
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