WHSmith is set to establish an airport retail media business combining in-store and digital advertising opportunities to reach consumers in its 347 US and Canadian locations. The primary focus will be on airports, leveraging the captive audience they provide. Meanwhile, Netflix announced substantial growth in its user base, adding almost 19 million subscribers in Q4 2024 and exceeding its ad revenue targets, indicating strong performance in its advertising efforts. The company also revealed plans for a price increase, including on its ad-supported plans.
"WHSmith is launching an airport retail media business to connect advertisers with consumers in 347 locations, including airports, railway stations and resorts."
"Netflix exceeded ad revenue targets, announcing an 18.91 million subscriber increase, with growth in all regions, while also planning to raise prices."
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