In the first half of 2024, Charlotte Tilbury led in influencer-driven media impact value, generating $412 million from influencers, showcasing significant organic content engagement.
The majority, 93 percent, of influencer content relating to Charlotte Tilbury was organic, indicating strong, authentic engagement from users rather than paid promotions.
Top influencers for Charlotte Tilbury included Mikayla Nogueira and Janelle Zharmenova, with their content largely focused on TikTok's popular 'get ready with me' format.
Dior Beauty's influencer impact tells a different story, ranking fourth in influencer-driven MIV, with a more evenly distributed market share across the U.S., China, and France.
#influencer-marketing #brand-performance #charlotte-tilbury #media-impact-value #social-media-trends
Collection
[
|
...
]