When Pepsi and Oreo referred to themselves as 'besties,' was it 'cool' or 'cringe'?

"Marketers were told that to survive in today's culture, they must keep up with the trends, the memes, and the moments commanding attention."

"The hunt for momentary relevance is a slippery slope that not only risks looking old or outdated but imposes a serious long-term side effect."

"More than 8 out of 10 respondents (85%) thought brands saying 'bestie' was cringe; just 15% considered it cool."

"We believe not all brands should try and hop on new trends."

Read at Retail Brew