When and how to move beyond performance marketing to brand strategy | MarTech

Performance marketing is often the unsung hero in the early stages of a brand's life. It's the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

The auction-based nature of many performance marketing platforms means that as competition intensifies, so do the costs of acquiring new customers. This can lead to a business becoming less profitable as it grows.

Read at MarTech