What Would a Post-TikTok US Mean for Brands? Look to India
Briefly

"The shift from TikTok prompted significant changes in how brands approached social media marketing, with a greater focus on streamlining content and targeting ads more effectively to retain engagement."
"Jumping back to pre-TikTok marketing strategies was not an option for Indian brands, as consumers had developed new content consumption behaviors influenced by the platform's short video format."
Read at The Business of Fashion
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