* Sponsored by Peer39
Mario Diez, CEO, Peer39 Every year, broadcasters, cable networks and their parent companies gather in New York for the annual upfronts, where they use star power, technological updates and new branding to woo advertisers to invest in the upcoming TV season.The industry will do the same this year, but TV is clearly undergoing a seismic shift.
Mario Diez, CEO, Peer39 Every year, broadcasters, cable networks and their parent companies gather in New York for the annual upfronts, where they use star power, technological updates and new branding to woo advertisers to invest in the upcoming TV season.The industry will do the same this year, but TV is clearly undergoing a seismic shift.
#social-media #performance #opportunities #advertising #significantly #combination #increasingly #transparency #programming #good-reason
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