Donald Trump's media strategy has reshaped how brands should approach earned media, emphasizing direct, unfiltered communication and engagement over traditional methods. Chris McCrudden from Edelman highlights the importance of adapting to the new landscape where traditional PR strategies falter. Brands must actively participate in conversations, leverage niche influencers, and explore unconventional platforms. As cultural trends evolve, understanding when to pivot can differentiate leading brands from those left behind in a rapidly changing market.
"Earn your part in the conversation or get left behind" is the advice of Chris McCrudden. Trump knows how to negotiate in a media landscape that defies traditional rules.
The new playbook for earned media suggests brands should partner with niche influencers and use unconventional platforms to remain relevant.
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